Attractions in vietnam, travel tours vacation: Vietjet air and its strategy in the future

Vietjet air and its strategy in the future


Vietnam’s second low-cost carrier VietJet Air on Sunday began its maiden passenger flight, with a plan to transport around 700,000 passengers next year.
The passenger target is based on VietJet Air’s network and fleet expansion in 2012, Pritam Singh, chief operating officer of VietJet Air, told a function held on Saturday to mark the private carrier’s HCMC-Hanoi flight for 120 invited guests before the launch of its service on Sunday.
Asked about seat occupancy, he said the market response had been good. VietJet Air reported full occupancy for its first commercial passenger flight that took off HCMC at around 9:30 a.m. on Sunday. The second flight from this economic hub of Vietnam in the afternoon to Hanoi was also full. 
VietJet Air’s managing director Luu Duc Khanh estimated initial bookings for the two daily flights between Tan Son Nhat Airport and Noi Bai airports in Hanoi exceeded 80% of the carrier’s 180-seat Airbus A320 aircraft.Khanh told the Daily that VietJet Air would increase frequency on the HCMC-Hanoi route before flying to Danang in the first quarter of next year.    
Singh said VietJet Air aimed for average load factor of 85-90% next year. The airline expected to beat the 2012 target for passengers given more flights on the HCMC-Hanoi route and new domestic destinations including Danang.
“Initially we will intensify more flights for people’s air travel demands on the occasion of the coming Lunar New Year (Tet). Next, we will service Danang and other domestic lines, hopefully in the first quarter of 2012,” Singh said.
VietJet Air operates three Airbus A320s that the local airline leased from its Kuwait-based partner Alafco Aviation in accordance with a contract the two sides signed earlier this year.
Singh said VietJet Air would have 3-5 additional aircraft next year and a fleet of 15 by the end of 2015. The airline has a plan to fly to Singapore, Malaysia’s Kuala Lumpur and other airports in Asia in the next six to nine months subject to regulatory approval.
Hoang Tuan Anh, minister of Culture, Sports and Tourism, told an introduction ceremony for VietJet Air’s services at Noi Bai Airport last Saturday that VietJet Air together with other local carriers and foreign airlines would contribute to tourism development and help bring some 10 million international guests to the country by 2015.
The minister said Vietnam would attract over six million international travelers this year, one million more than last year’s figure and that a reception was planned this week to welcome the 6,000,000th visitor who will arrive by sea. He noted up to 88% of international visitors came to Vietnam by air, 10% by road and the rest by sea.
Vo Huy Cuong of the Civil Aviation Administration of Vietnam said this agency estimated 23.6 million passengers would go through Vietnam’s all airports this year, up around 15% on the year earlier.
The director of CAAV’s Air Transport Department told the Daily on the phone over the weekend that VietJet Air would give a boost to the local aviation market. This second low-cost carrier after Jetstar Pacific will help offer more options for air travel and thus heat up competition on the country’s aviation market.
VietJet Air announced its VND2.5 billion (some US$120,000) sponsorship for painting the logo of Vietnam’s tourism on its aircraft to help promote the country among locals and foreigners. The carrier also gave 100 air-tickets to the Vietnam Sports Association for the Disabled to recognize the achievements of its athletes at the ASEAN Para Games 2011.
VietJet Air was licensed in December 2007 as the country’s first private carrier to operate both domestic and international flights, with initial capital of VND600 billion (some US$28.5 million). Besides VietJet Air, the local aviation market is currently joined by Vietnam Airlines and its subsidiary Vietnam Air Service Co. (Vasco), Jetstar Pacific and private airline Air Mekong.

Source: Saigon times

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